It is hard to believe that only ten years ago, most people had no idea what Instagram was. They also had no idea that in only a few short years, it would go from a photo-posting platform to a billion-dollar business where name brands pay top dollar to ad space.

The world of digital marketing never sleeps, which means as the year comes to a close, savvy digital marketers need to set their sights on the future.

Long Live Google

Whether you love them or hate them, Google Ads get the job done. When used correctly, Google Ads drives traffic, reconnects customers with brands, and gives marketers an inside look at what their target audience is doing with detailed analytics.

Video

Some people thought the explosion of video ads was just a fad, but video marketing isn’t going anywhere. Video marketing has actually become the go-to choice when it comes to creating content that boosts engagement.

As consumers become more financially curious, they want to see products in action. Word-of-mouth referrals no longer work as well as they did before. Now, consumers want to see behind-the-scenes footage, explainer videos, and real people using what brands are selling.

Storytelling

Every brand has a story to tell, and it’s expected that brands find ways to tell their story on social media platforms. Some brands rely on short video snippets to entice people to learn more while others use chat to keep the conversation going. Content also less curated and more focused humanizing brands.

Influencer Marketing

Influencer marketing is a billion-dollar business with endless growth potential. With more people looking to influencers before making a purchase, brands are foregoing traditional marketing techniques and instead, creating lucrative deals with influencers to market themselves. Influencers know how to produce engaging content that entices viewers.

As digital media marketing continues to evolve, marketers need to create content that drives purchasing decisions. Social media, regardless of platform, is the new wave of marketing, so old-school marketing strategies are now a thing of the past. Marketers and brands alike need to harness the power of social media and tailor marketing strategies to suit the needs of their target audience.