Marketing is one of those organizational elements that businesses need. The development and adoption of various technologies in our time is gradually penetrating the marketing sector. Most marketing technologies are focused on making marketing a cost-effective affair with huge returns on investment. Here are some of the core trends to watch out for in the marketing sector in 2019.
Increased focus on content marketing
As more and more people use the web for various purposes, businesses are shifting their marketing approaches to focus more on content marketing. Various content marketing strategies, including Search Engine Optimization and social media marketing, enables companies to obtain and channel leads to their websites. Content marketing is, therefore, expected to become a major part of businesses’ e-commerce.
Increase the exploitation of chatbots
Artificial intelligence is expected to seep into the marketing sector with the development of more sophisticated chatbots capable of handling not only customer service but also marketing. The beneficial use of chatbots, especially as far as eliminating the cost of customer service and marketing, will have more businesses create programs capable of integrating customer service to business marketing.
The revolutionary use of influencers
Influencer marketing isn’t going anywhere yet. 2019 is expected to have more businesses revolutionize the way they approach influencer marketing by shifting towards working with actual product users as opposed to using socially influential persons. For instance, customers would increasingly trust fellow customers who provide an honest overview of products as opposed to prominent persons paid to promote products.
The cautious approach to data protection and security
Businesses will need to revise and adjust their strategies and policies cautiously as governments from across the globe, including the US and the European Union, create policies targeting the protection consumers from malicious and unsafe exploitation. This is expected to affect the way businesses approach the use of customers’ private data, especially contact details and financial details.
For businesses to make financial sense of their marketing initiatives, they will have to focus more on data-driven marketing, even more so than they have done in the past. Businesses’ previous marketing targets and achievements will be used to advise on how they will market in the present and future, which endeavors to focus on, and which markets offer the best return on investments.